Waslala, brand transformation for community empowerment

Cooperativa de Servicios Multiples Nueva Waslala, APEN (Asociación de Productores y Exportadores de Nicaragua, COSUDE (Cooperación Suiza para el Desarrollo de America Central)

Branding, Communication, Desing, Packaging Desing


The Nueva Waslala Cooperative, is a small community of producers in Nicaragua, offering internationally quality products like coffee, honey, cocoa butter, and coconut oil. Despite their exceptional quality and sustainable, community-focused production methods, their branding and packaging did not communicate these values or appeal to their target market. This hindered their ability to reach broader markets and gain the recognition they deserved.

To address this, I developed a new comprehensive brand strategy, brand story, naming, visual identity, and packaging design emphasizing the origin and the community behind the products.

The new brand resonated with the values of conscious consumers and global audiences, and it not only improved product marketability but also empowered the Nueva Waslala Cooperative families, showcasing their dedication and quality.

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