Client
Zenda Financial
Services
Brand Strategy
Communications Strategy
Naming
Visual Brand Identity Design
UX/UI Design
Web development
Copywriting
Digital Marketing Strategy
Online Ads Campaign
Year
2022
Zenda BPO, previously known as ACOG Technologies, faced significant branding challenges despite their exceptional track record as the only BPO in Nicaragua specializing in fintech and sales education.
With a dated brand identity and a confusing name often associated with a competitor, Zenda struggled to differentiate itself and gain recognition. The lack of brand awareness hindered their ability to attract top talent.
We developed a comprehensive brand strategy to overcome these challenges and position Zenda BPO as a trusted and leading brand in the fintech BPO industry. The approach involved redefining the brand concept, redesigning the visual brand identity, and creating a compelling website.
